Join the FREE Challenge!
Monday, JULY 14TH – THURSDAY, JUly 17TH, 2025,
10 Am EST each day
Monday, JULY 14TH – THURSDAY, JULY 17th, 2025, 10 Am EST each day
introducing
the 4-day F.r.a.p™ challenge
How most small business owners can double their take home profits without spending a single solitary cent on marketing
4 Days, Just 60 Minutes a Day
Starting July 14th, 2025
introducing
the 4-day F.r.a.p™ challenge
How most small business owners can double their take home profits without spending a single solitary cent on marketing
4 Days, Just 60 Minutes a Day
Starting July 14th, 2025
Hands Down:
Hands Down:
The F.R.A.P™ Formula Is THE PROVEN Way to Finally Take Control of Your Business Profits
Why? Because…
It requires ZERO spending on expensive ads or agencies
Works in ANY small business (window cleaning to landscaping to restaurants)
Takes just minutes per day to implement
Delivers results through simple tweaks to what you're already doing
Creates predictable cash flow without adding more stress or hours
This isn't some "theory." Josh Latimer used these exact principles to build and exit 4 businesses. And in a recent case study group, 35 small business owners calculated an average of $13,253 in additional monthly take-home profit by implementing the F.R.A.P™ Formula into their businesses.
You Can Finally Stop Drowning in
"Business Advice" That Doesn't Work.
Because The F.R.A.P™ Challenge Shows You the Simple Way to Increase Your Take-Home Income Without Working More Hours or Hiring More Employees — All in Just 4 Days!
I can't say enough how eye opening this challenge has been for me!! It's the first time I've felt hope for me in my business. The 3/3/3 method, decoy pricing and most of all charging my worth are just some of the things I've already learned. I am so excited to start the Profit Plan!!! Thank You All!!!
Christina Meek
I love how Josh teaches and is so down to earth. He has the Midas touch of teaching. He helps me believe in myself and provides practical strategies to be profitable in my business. Even the simple homework from day one helped me make progress towards that vital oxygen. Thanks!
Jason L. Smith
I loved this FRAP Challenge!! I learned a ton that is so relevant to my residential cleaning business. I am grateful to learn that there are SO MANY ways to increase my profit that don't cost anything. And the return on my investment (my time) will be phenomenal! Thank you so much Josh & Ashlee 😄
Leanna Whyte
I can't say enough how eye opening this challenge has been for me!! It's the first time I've felt hope for me in my business. The 3/3/3 method, decoy pricing and most of all charging my worth are just some of the things I've already learned. I am so excited to start the Profit Plan!!! Thank You All!!!
Christina Meek
I love how Josh teaches and is so down to earth. He has the Midas touch of teaching. He helps me believe in myself and provides practical strategies to be profitable in my business. Even the simple homework from day one helped me make progress towards that vital oxygen. Thanks!
Jason L. Smith
I loved this FRAP Challenge!! I learned a ton that is so relevant to my residential cleaning business. I am grateful to learn that there are SO MANY ways to increase my profit that don't cost anything. And the return on my investment (my time) will be phenomenal! Thank you so much Josh & Ashlee 😄
Leanna Whyte
"BUT IS THE
F.R.A.P™ CHALLENGE
F.R.A.P™ CHALLENGE
Right for Me?”
Most likely, YES! Especially if at least ONE of these sounds like you...
You're running a successful small business with solid revenue, but know there should be more left over after expenses
You're tired of the feast-or-famine revenue cycle that make financial planning nearly impossible
You want extra cash flow to pay for your hot tub, family vacation, kid's college, or charitable contributions
You've invested in your business growth but now you're ready to focus on extracting more profit from your existing client base
You're tired of seeing competitors charge premium prices while you're stuck competing on price (even though your service is better)
Deep down you know your business has more potential, but you can't seem to unlock it without working even more hours
If you nodded or said "yes" to ANY of the above, then YES! This FREE 4-Day F.R.A.P™ Challenge was designed to help you transform your revenue into actual take-home profit.
From the Guy Who Discovered Private Equity's "Secret Profit Formula"
From: Joshua Latimer
Dear Small Business Owner,
If you're ready to discover the simple 4-part formula that private equity firms use to quickly double or triple the profits of businesses they acquire (without spending a dime on advertising)...
So you can get more customers buying more often at higher prices...
...then you're exactly where you need to be.
Here's the story
When I sold my window cleaning business to private equity, I was shocked. Not by the sale, but by what happened after.
You see, I had built that business to $186,000 per month in a small town just south of Flint, Michigan (not exactly a vacation destination). I thought we were doing pretty well.
Other window cleaners were constantly calling my office for advice, and I was helping them make a LOT more money.
But what these private equity guys did next blew my mind...
They immediately implemented 4 simple moves that dramatically increased the company's profits... without spending an extra penny on marketing or advertising.
I watched in amazement as they transformed a solid business into a profit-producing machine, using nothing but strategic thinking and smart positioning.
That's when I realized: These weren't complex strategies requiring an MBA to understand. They were simple tweaks to what we were already doing.
Since then, I've spent 15 years helping over 1,000 business owners implement these same 4 moves, with many of them becoming multi-millionaires.
Just recently, I worked with 35 determined business owners and walked them through this formula. In just 10 sessions, they calculated an average of $13,253 in additional monthly take-home profit.
(Plus we saved them an average of $7,650 in ONE exercise I'll be leading you through on the challenge!)
The best part? This wasn't just one type of business. We had companies doing $100,000 a year all the way up to $5 million. Some were pressure washers, others ran cleaning services, and we even had contractors in the mix.
And now, I want to show YOU how to implement these same 4 profit-producing moves in your business during our FREE 4-Day 'F.R.A.P™' Challenge...
Join Joshua Latimer at the 4-day
F.R.A.P™ challenge
Monday, July 14th - thursday, July 17th, 2025 | 10 AM EST Daily
Monday, July 14th - Thursday, July 17th, 2025 | 10 AM EST Daily
When you say "yes" and join the FREE challenge today, we'll show you, in just 60 minutes a day for 4 days, how to easily (and quickly) implement the F.R.A.P™ Formula to get more customers buying more often at higher prices, potentially doubling your take-home profit without spending a dime on ads or agencies.
Here’s What You’ll Learn Each Day Of The
4 Day 'F.R.A.P™' Challenge!
DAY 1
DAY 1
Pricing
Pricing
We’re not wasting any time! We kick off the 'F.R.A.P™' Challenge by revealing how the F.R.A.P™ Formula can help most small businesses double their take home profit... starting in reverse order with Pricing.
You'll walk away having learned...
4 unique ways to manipulate your pricing that could 2-3X your profit (it's not what you think and can be done without losing customers)
A method used by the White House that transforms price increases from a customer nightmare into an exciting announcement (that has customers THANKING YOU for it)
The sneaky "Media Waiver" strategy that makes customers feel like they scored a deal... while preserving your pricing integrity
DAY 2
Average Ticket
DAY 2
Average Ticket
On day two, I’ll show you how to package your services in a way that dramatically increases the average amount of money your customers pay you on every transaction.
You'll walk away having learned...
The $50 Billion Dollar Sentence you can steal to instantly add 20% to your average ticket
Rolls-Royce's "$20M Decoy Strategy" that turned $500K cars into impulse buys (use this same psychological hack to make your premium offers feel like bargains)
Plus a secret mission that takes most people less than an hour and saved 35 business owners an average of $7,650 (my team thinks I'm crazy not charging $500 for this)
DAY 3
Referrals
DAY 3
Referrals
On day three, you'll learn ninja strategies to get a steady flow of FREE leads through referrals.
You'll walk away having learned...
4 distinct referral strategies that make it rain for your business (I practically guarantee you haven't heard of 2 of these)
The "Review Alchemy" secret that transform basic reviews into referral-producing GOLD (stealing this one trick boosted referrals by 270% without spending a dime on ads)
The "Distribution Jacking" method to get floods of warm leads from non-competing businesses at zero cost
DAY 4
Frequency
DAY 4
Frequency
On day four, I’ll show you simple sales choreography secrets to get loyal customers buying your services with consistency.
You'll walk away having learned...
Secure the Wellington: How to properly use emotional drama and FOMO to dramatically increase sales for free
The "3:3:3 Reactivation Rule" that unlocks $5K-$30K+ from dormant customers in under 7 days (without annoying them or damaging relationships)
How some companies are growing 5X faster by tapping into subscription psychology
What Are You Waiting For?!
With inflation, tariffs, lead flow down and competition increasing... uncertainty is at all time highs. nOW is the time to act. you can win without the hype regardless of the economy with the f.r.a.p formula
Here's What people are saying
About the F.R.A.P™ Challenge!
Here's What people are saying About the F.R.A.P™ Challenge!
Ready to make more money with your brain than your back?
What You Can Expect From The
F.R.A.P™ Challenge!
Before The Challenge
Fear, overwhelm, procrastination and overthinking
Frustrated by feast-or-famine revenue cycles that make financial planning impossible
Tired of competing on price while watching competitors charge premium rates
Losing potential profits because you're not sure how to package your services effectively
Stressed about inflation eating away at your margins while feeling stuck at your current prices
Leaving money on the table with past customers because you lack a reliable follow-up system
Missing out on easy referrals because you don't have a systematic way to generate them
Having the drive, but not knowing what to do next...
After The Challenge
Confidence and clarity on exactly how to increase your profits
Clear strategies to create predictable cash flow every month of the year (so you can plan your finances)
Confidence to charge premium prices while having customers thank you for it
Simple ways to package your services that instantly boost your average transaction value
Strategic pricing methods that protect your margins against rising costs
A systematic approach to get customers buying from you more frequently
Automated referral systems that bring in warm leads without spending on advertising
Crystal clear direction for you and your business to grow
Before The Challenge
Fear, overwhelm, procrastination and overthinking
Frustrated by feast-or-famine revenue cycles that make financial planning impossible
Tired of competing on price while watching competitors charge premium rates
Losing potential profits because you're not sure how to package your services effectively
Stressed about inflation eating away at your margins while feeling stuck at your current prices
Leaving money on the table with past customers because you lack a reliable follow-up system
Missing out on easy referrals because you don't have a systematic way to generate them
Having the drive, but not knowing what to do next...
After The Challenge
Confidence and clarity on exactly how to increase your profits
Clear strategies to create predictable cash flow every month of the year (so you can plan your finances)
Confidence to charge premium prices while having customers thank you for it
Simple ways to package your services that instantly boost your average transaction value
Strategic pricing methods that protect your margins against rising costs
A systematic approach to get customers buying from you more frequently
Automated referral systems that bring in warm leads without spending on advertising
Crystal clear direction for you and your business to grow
Here’s Everything You Get When You Sign Up For The...
F.R.A.P™ Challenge!
FOUR jam-packed days of learning how get more customers buying more often at higher prices (1 hour per day)
Daily action steps showing you how to 'do this like that' to make more profit almost immediately
Ninja strategies to earn more take-home profit without working more hours
Exactly what to say to prospects on the phone to pay you higher prices (and thank you for it)
One subtle shift to your sales process that will IMMEDIATELY raise your average ticket
And so much more!
FREE BONUSES:
BONUS: A 'Success Sherpa' to answer any questions you have throughout the challenge
BONUS: Access to our private community of action-taking business owners
BONUS: Daily prize drawings for implementing what you learn (including our famous "Date Night Bundle")
Normally $97
Today's Price: 100% FREE
Today's Price:
100% FREE
What
4-Day Virtual Event: 'F.R.A.P™' Challenge!
When
Monday-Thursday July 14th - 17th @ 7AM PDT | 10AM EDT. 60 minutes/day
Why
So you can finally discover how to afford the life you want to live with enough free time to actually enjoy it!
FRAP gave me a handful of simple pivots I could implement immediately to increase profit now, with $0 out of my pocket... common sense really, but not so common.
I haven't focused on profit in the past except to reinvest in equipment, etc. Now I look at it as a means to financial freedom, which of course will enable me to purchase whatever the business needs to be more turnkey, and to have plenty to live well and plenty to give whenever.
FRAP is worth about $25,000 immediately(3-6 months) for my business, and likely another $15,000 per team member annually.
Brad Schneider
I've never understood the term, "drinking through a fire hose", more than I do after these past four days. Wow!!
So many golden nuggets. So many light bulbs going off. It's been a blessing to take some time to take a 30,000 ft view of my business with Josh as our pilot. ✈️
The FRAP Challenge has been amazing and I have some new tools in the marketing tool box to utilize. Josh and team, thank you for all that you do!
Tom Destefano
What
4-Day Virtual Event: 'F.R.A.P™' Challenge!
When
Monday-Friday July 14th - 17th @ 7AM PST | 10AM EST. 60 minutes/day
Why
So you can finally discover how to afford the life you want to live with enough free time to actually enjoy it!
FRAP gave me a handful of simple pivots I could implement immediately to increase profit now, with $0 out of my pocket... common sense really, but not so common.
I haven't focused on profit in the past except to reinvest in equipment, etc. Now I look at it as a means to financial freedom, which of course will enable me to purchase whatever the business needs to be more turnkey, and to have plenty to live well and plenty to give whenever.
FRAP is worth about $25,000 immediately(3-6 months) for my business, and likely another $15,000 per team member annually.
Brad Schneider
I've never understood the term, "drinking through a fire hose", more than I do after these past four days. Wow!!
So many golden nuggets. So many light bulbs going off. It's been a blessing to take some time to take a 30,000 ft view of my business with Josh as our pilot. ✈️
The FRAP Challenge has been amazing and I have some new tools in the marketing tool box to utilize. Josh and team, thank you for all that you do!
Tom Destefano
Learn Directly from Joshua Latimer
The "Small Business RainMaker"
Father of 5 children, Josh's #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.
During his 23 years of marriage with Ashlee, he's built and exited 4 companies, spoken on over 100 stages and launched a podcast with over 1,000,000 downloads.
He & Ashlee are currently absentee owners of a multi-million dollar SaaS software company and own equity in 7 other successful ventures ranging from local home services, commercial real estate, marketing and video production.
Josh has sold over $20mm worth of his "stuff" on the internet, and has helped over 100 other small business owners hit 7-Figures or more.
Father of 5 children, Josh's #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.
During his 21 years of marriage with Ashlee, he's built and exited 4 companies, spoken on over 100 stages and launched a podcast with over 1,000,000 downloads.
He & Ashlee are currently absentee owners of a multi-million dollar SaaS software company and own equity in 7 other successful ventures ranging from local home services, commercial real estate, marketing and video production.
Josh has sold over $20mm worth of his "stuff" on the internet, and has helped over 100 other small business owners hit 7-Figures or more.
Frequently Asked Questions About The F.R.A.P™ Challenge
Click any of the questions to see the answer
How will I access the challenge?
We will send you access to a private Zoom link where we'll be streaming the challenge live every day.
How much time does this take?
The challenge is 60 minutes per day for 4 days... plus a little time to do the daily assignments. If you take action on this, it will free up a LOT more time than you invested into the challenge on the back end.
Can my partner and I do this together?
The short answer is yes. Whether this is your life partner, or business partner, they are welcome to join you on the challenge at no charge!
How does this help my local business?
With the 'F.R.A.P™ Challenge,' you will learn to increase your Frequency, Referrals, Average Ticket and Price (FRAP), so you can make more money in less time, without spending a dime on ads or agencies.
Will there be recordings?
No! The ONLY way to watch the F.R.A.P™ Challenge is to show up LIVE!
Once you submit the form on the next page, the following will happen:
1. You'll be redirected to the thank you page where you will have the opportunity to schedule your onboarding call with a WarPlan A.I. Ambassador. 2. You will receive an email with your next steps, as well as access to other resources to help you succeed.
No. WarPlan A.I. is meant to work in conjunction with your existing CRM, not replace it.
There are NO long term contracts or commitments. You can use WarPlan A.I. month to month, and cancel at any time you'd like!
Yes! We have a support team standing by to answer any questions you may have.
WarPlan A.I. is designed specifically for local business owners. We've worked with pressure washers, window cleaners, restaurants, cleaning services, landscape lighters, and dozens of other industries.
The software takes less than an hour to set up with your WarPlan A.I. Ambassador helping you every step of the way. From there, it takes no time at all. You will receive a weekly email telling you exactly what you need to do that week to close the gap in your business, which is where you will spend your time.
All you need to use Warplan A.I. is a computer and an internet connection. No tech skills needed.
$1,000/month or $10,000 for an annual subscription (2 months free + no monthly payments!) The software is designed to help you get a massive boost in your profits, so if you take action, WarPlan A.I. shouldn't cost you anything
WarPlan A.I. was designed by Joshua Latimer, who has built and exited 4 businesses, and coached over 1,000 small business owners to dramatically increase their profits and erase overwhelm. This software automates the processes he's used to coach his clients, so you know exactly what to do each week to maximize your profits, without needing to think about it or use any complicated tech.
Now’s The Time To Act!
Ready to fix your marketing, Make More Profit and Start closing your gap in just 4 days?
Learn the 'F.R.A.P' Formula Joshua Latimer has used to build and exit 4 companies, and help his clients earn millions, so you can stop accidentally running a non-profit :)
Thank you so much for the training! So stoked for the Profit Academy! There is so much untapped profit without having to spend much if at all, it was eye opening!!! This is worth millions to us. We are ready to take our family owned business to the NEXT LEVEL! 🌟
Monica Mondragon
This FRAP challenge has been extremely eye opening with tons of golden nuggets and fire 🔥. Josh has a wealth of knowledge and you should listen to everything he teaching. He and his wife truly care about your future. Take notes folks. This is totally worth it!
Travis Hudson
Thanks Joshua Latimer for always sharing your wisdom and helping the small business owners! The challenge was amazing and eye opening. Truly comes down to reframing on how you're doing things to take it up a notch. Truly invaluable information for your business and personal growth!
Karla Stanca
Thank you so much for the training! So stoked for the Profit Academy! There is so much untapped profit without having to spend much if at all, it was eye opening!!! This is worth millions to us. We are ready to take our family owned business to the NEXT LEVEL! 🌟
Monica Mondragon
This FRAP challenge has been extremely eye opening with tons of golden nuggets and fire 🔥. Josh has a wealth of knowledge and you should listen to everything he teaching. He and his wife truly care about your future. Take notes folks. This is totally worth it!
Travis Hudson
Thanks Joshua Latimer for always sharing your wisdom and helping the small business owners! The challenge was amazing and eye opening. Truly comes down to reframing on how you're doing things to take it up a notch. Truly invaluable information for your business and personal growth!
Karla Stanca
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