When I sold my window cleaning business to private equity, I was shocked.

Not by the sale... but by what happened next.

You see, I'd grown that company to more than $186,000 a month in a little town just south of Flint, Michigan (not exactly a booming metropolis).

I thought we were doing pretty well, and other window cleaners were constantly calling me for advice. I loved helping them make more money, too.

Then the private equity made me an offer I couldn't refuse. They bought Birds Beware Window Cleaning and took over.

Within weeks, they started making changes that dramatically increased the company's profits WITHOUT spending another penny on advertising.

❌ They weren't chasing more leads.

❌ They weren't redesigning the website.

❌ They weren't hiring expensive agencies.

They were simply pulling four profit levers I'd never been taught to look for. That's when something clicked.

What they were doing wasn't some kind of private-equity only secret.

They were just applying universal profit principles. They worked in my business, but that wasn't all. They also worked in almost every other business I looked at. Restaurants. Contractors. Dentists. Roofers. Retail stores. Ecommerce businesses.

It didn't matter. Once I understood the framework, I started seeing hidden profit everywhere.

That realization changed my life. Having this skillset meant not only could I generate more profit in my own businesses... I could help other owners learn how to do it too.

Today, my wife Ashlee and I have grown and sold four businesses and are owners and part-owners of several more. We've sold $45 million worth of stuff on the internet. And every last penny came as a result of the framework.

Over the last 15 years, I've helped more than 1,000 business owners implement these same four-part framework.

Many of them have added hundreds of thousands of dollars in profit. More than 100 have become millionaires and multi-millionaires. And now they're applying this four-part framework to create entirely new income streams helping other local business owners generate more profit, too.

During this free FRAP™ Challenge, I'll teach you this profit-finding framework. I call it the FRAP Formula, which stands for Frequency, Referrals, Average Ticket, and Pricing.

First, you'll learn how to uncover the hidden profit already sitting inside your own business. Then I'll show you why this framework is much bigger than one business. Finally, I'll reveal how this framework is one of the most valuable (and lucrative) skills you'll ever develop and how you can use it to create more income in less time by helping other business owners.