Join the FRAP Challenge!
MONDAY August 24th – Wednesday August 26th @ 8 PM
MONDAY August 24th – WEDNESDAY August 26th @ 8 PM
register now for the free 3-Day FRAP Challenge
Discover The 4-Part Private Equity Framework Good-Hearted business owners Are Using to Unlock MUCH More Take-Home Profit
WARNING: Implementing this Framework has been known to cause an increase in free time, peace of mind, and local opportunities WITHOUT ads or agencies. These are The Proven Profit Moves That WORK in almost any business.
WARNING: Implementing this Framework has been known to cause an increase in free time, peace of mind, and local opportunities WITHOUT ads or agencies. These are The Proven Profit Moves That WORK in almost any business.
The 3-Day FRAP Challenge Starts August 24, 2026 at 8 pM ET
register now for the free 3-Day FRAP Challenge
Discover The 4-Part Private Equity Framework Good-Hearted business owners Are Using to Unlock MUCH More Take-Home Profit
WARNING: Implementing this Framework has been known to cause an increase in free time, peace of mind, and local opportunities WITHOUT ads or agencies. These are The Proven Profit Moves That WORK in almost any business.
The 3-Day FRAP Challenge is Just 90 Minutes a Day
Starting August 24, 2026
Attention Experienced Business Owners:
There's A PROVEN Way To Unlock Profit That's Hiding Inside Your Business Right Now
What's So Special About This Simple Framework? Well, It...
Requires ZERO spending on expensive ads or agencies
Works in ANY small business (window cleaning to landscaping to restaurants to med spas)
Takes just minutes per day to implement
Delivers results through simple tweaks to what you're already doing with the customers you already have
Creates predictable cash flow without adding more stress or hours
AND teaches you a new way to see profit everywhere
This isn't just theory. I used these exact principles to build and exit four businesses. And in a recent case study group, 35 small business owners calculated an average of $13,253 in additional monthly take-home profit by implementing the FRAP™ Formula in their businesses. And that's just the tip of the iceberg when it comes to results!
Because this framework is also helping experienced business owners find more time and fulfillment building 6- and 7-figure opportunities by helping other local business owners increase their profit, too.
If you've built a serious business with a real team, and you want to know exactly where to look and what to do to unlock untapped profit that's already been earned inside your business and put it in your pocket, then this challenge is what you've been looking for.
You Know You're Meant For More.
This Framework Helps You Get There.
By the end of the challenge, you'll have identified where your hidden profit is hiding and what to do to start collectin it. You'll also understand how to apply the FRAP Formula to help other business owners. The entire blueprint happens live!
From the Guy Who Discovered Private Equity's "Secret Profit Formula"
From: Joshua Latimer
Dear Good-Hearted Business Owner,
What if the biggest opportunity in your business doesn't come as a result of more leads, more hours, or more employees?
What if it's the money you're already earning, but not keeping?
Learning to find that hidden profit is one of the most valuable business skills you could ever develop.
If that sounds interesting, you're in exactly the right place.
Here's the story...
When I sold my window cleaning business to private equity, I was shocked.
Not by the sale... but by what happened next.
You see, I'd grown that company to more than $186,000 a month in a little town just south of Flint, Michigan (not exactly a booming metropolis).
I thought we were doing pretty well, and other window cleaners were constantly calling me for advice. I loved helping them make more money, too.
Then the private equity made me an offer I couldn't refuse. They bought Birds Beware Window Cleaning and took over.
Within weeks, they started making changes that dramatically increased the company's profits WITHOUT spending another penny on advertising.
❌ They weren't chasing more leads.
❌ They weren't redesigning the website.
❌ They weren't hiring expensive agencies.
They were simply pulling four profit levers I'd never been taught to look for. But when I saw them, I realized that what they were doing wasn't some kind of private-equity only secret.
They were just applying universal profit principles that worked in my business, but that wasn't all. They also worked in almost every other business I looked at. Restaurants. Contractors. Dentists. Roofers. Retail stores. Ecommerce businesses.
Once I understood the framework, I started seeing hidden profit everywhere.
That realization changed my life. Having this skill set meant not only could I generate more profit in my own businesses, but I could help other owners learn how to do it too.
Today, my wife Ashlee and I have grown and sold four businesses and are owners and part-owners of several more. We've also sold $45 million worth of stuff on the internet.
And every last penny of all of it came as a result of this framework.
Over the last 15 years, I've helped more than 1,000 business owners implement it too. Many of them have added hundreds of thousands of dollars in profit, and more than 100 have become millionaires or multi-millionaires.
And today, some of them are applying this four-part framework to create an entirely new income stream helping other local business owners generate more profit, too.
During this free FRAP™ Challenge, I'll teach you this profit-finding framework. I call it the FRAP Formula, which stands for Frequency, Referrals, Average Ticket, and Pricing.
First, you'll learn how to uncover the hidden profit already sitting inside your own business.
Then I'll show you why this framework is much bigger than one business.
Finally, I'll reveal how this framework is one of the most valuable skills you'll ever develop and how you can use it to create more income in less time by helping other business owners.
Ready To Learn how to implement these same 4 profit-producing moves in your business (And Beyond!) during the FREE 3-Day FRAP™ Challenge?
Fill Out The Form Below To Reserve Your Spot in the FREE FRAP™ Challenge
"Want to make more inside your business and help other owners do the same? This Challenge will teach you the FRAP Framework that makes it possible to unlock your first 5-figs in hidden profit THIS week and create a second business helping other owners do it too... without spending on ads or agencies!"
~ Joshua Latimer
"BUT IS THE
FRAP™ CHALLENGE
FRAP™ CHALLENGE
Right for Me?”
Most likely, YES! Especially if at least ONE of these sounds like you...
Deep down, you know your business has more potential, but you can't keep working 60-70 hours a week to find it.
You've built a serious business with a team, and you know your business should be creating more profit. So where is it? If your marketing agency recommends spending to get more leads one more time... 😡
You're ready to stop chasing more customers and start making more from the customers you already have.
You have a deep desire to help others and a nagging feeling you were made for more. You can't help wondering if you could be doing something bigger to share your experience and help other business owners.
You've built valuable business experience over the years and often find that other business owners ask if they can "pick your brain".
You're looking for a business skill you'll use for the rest of your life, not just another marketing tactic that'll stop working next year.
If you nodded or said "yes" to ANY of the above, then YES! This FREE 3-Day FRAP™ Challenge was designed to help you transform your revenue into actual take-home profit and even generate a second income stream.
Here's What people are saying
About the FRAP™ Challenge!
Here's What people are saying About the FRAP™ Challenge!
Join Joshua Latimer at the 3-day
FRAP™ challenge
Monday, August 24th - Wednesday,August 26th
at 8 PM EST Daily
Monday, August 24th - Wednesday, August 26th | 8 PM EST Daily
When you say "yes" and join the FREE challenge today, we'll show you, in just 90 minutes a day over 3 days, how to use the FRAP Formula to unlock hidden profit and get paid to help other business owners implement FRAP too - no ads, agencies, or new hires necessary.
Here’s What You’ll Learn Each Day Of The
3 Day FRAP™ Challenge!
DAY 1
DAY 1
The FRAP Formula
The FRAP Formula
Unlock Hidden Profit Already Sitting Inside Your Business. You'll Discover:
A strategy used by the White House to get your clients to happily pay more (even if you're nervous to raise your prices)
The $50 Billion Dollar Sentence you can steal to instantly add 30-50% to your average ticket (if zit-faced teenagers at McDonald's can do it, so can you)
The "Distribution Jacking" method to get floods of warm leads from non-competing businesses (for zero dollars)
The 3:3:3 Rule that gets past customers to fill your calendar in less than 7 days at breakneck speeds (that's not an exaggeration)
These are the same profit moves that business owners pay me $100,000 to help them implement. You get to learn them from me for FREE on Day 1.
DAY 2
The Midas Touch
DAY 2
The Midas Touch
Develop the Ability to Find Hidden Profit in Virtually Any Business... And Get Paid WELL to Help Other Local Biz Owners. On Day 2, You'll Learn:
The "3-Ingredient Recipe" for making $2,485 an hour helping people with FRAP (it works even if you're an introvert)
The same step-by-step method Monty used to pocket $7,500 in less than 14 days by helping other business owners
The 4 real reasons decentralized coaching is spreading like wildfire and how you can profit from it (even if you have no coaching experience and your business is small)
By the end of Day 2, you'll see profit through an entirely new set of eyes and understand how to use the FRAP Formula to create a second income stream helping others.
DAY 3
Speed is King
DAY 3
Speed is king
Turn Your New Skill Set Into a Profitable Local Business Mastermind Faster Than You Ever Thought Possible. On Day 3, You'll Discover:
The 3-Minute Lead Hack that can connect you with potential mastermind members TODAY (without spending a penny on ads)
The "Haircut Strategy" Andrew used to turn $100,000 into $20M (this may actually freak you out a little bit)
The "Power In Proximity" principle that made Josh $4.2M in 18 months (and how to steal it for yourself)
PLUS the 4 Time Warps that will catapult you from thinking to doing when it comes to starting a local mastermind (without having to do it all yourself)
By the end of Day 3, you'll see exactly how ordinary business owners are becoming 5-Mile Famous and starting 6- and 7-figure side businesses helping other businesses grow in just 5-6 hours per week.
What Are You Waiting For?!
Every month you wait, Hidden profit stays hidden. Your dreams get pushed a little farther away. And another business owner in your community continues struggling with problems you could one day Help Them solve.
The best time to learn FRAP was years ago.
The second-best time is right now.
Ready to make more money with your brain than your back?
What You Can Expect From The
FRAP™ Challenge!
Before The Challenge
Working harder every year but wondering why there's never enough left over
Feeling trapped by Fear, Overwhelm, Procrastination, and Overthinking instead of taking action
Knowing your business has more potential... but not knowing where the hidden profit is
Constantly chasing more customers instead of making more from current ones
Competing on price while watching competitors confidently charge premiums
Leaving money on the table because your Pricing, Referrals, Frequency, and Average Ticket aren't working together
Feeling like every growth strategy requires more advertising, employees, or hustle
Wondering if all your years of business experience could become something more
Having the drive to build a better life... but not having a proven map to get there
After The Challenge
Knowing exactly where to find your first 5-Figs in hidden profit this week
Understanding the four FRAP™ levers that drive profit in virtually every business
Developing "The Midas Touch" to see opportunities other business owners miss.
Making more from the business you already own instead of relying on more advertising
Seeing how your experience could become a meaningful 6- or 7-figure second income helping other local business owners
Following a proven roadmap instead of guessing what to do next
Replacing FOPO with confidence, clarity, and momentum
Walking away with a lifelong framework for creating more profit, more freedom, and more opportunity
Before The Challenge
Fear, overwhelm, procrastination and overthinking
Frustrated by feast-or-famine revenue cycles that make financial planning impossible
Tired of competing on price while watching competitors charge premium rates
Losing potential profits because you're not sure how to package your services effectively
Stressed about inflation eating away at your margins while feeling stuck at your current prices
Leaving money on the table with past customers because you lack a reliable follow-up system
Missing out on easy referrals because you don't have a systematic way to generate them
Having the drive, but not knowing what to do next...
After The Challenge
Knowing exactly where to find your first 5-Figs in hidden profit this week
Understanding the four FRAP™ levers that drive profit in virtually every business
Developing "The Midas Touch" to see opportunities other business owners miss.
Making more from the customers you already have instead of relying on more advertising
Seeing how your experience could become a meaningful 6- or 7-figure second income helping other local business owners
Following a proven roadmap instead of guessing what to do next
Replacing fear, overwhelm, procrastination, and overthinking with confidence, clarity, and momentum
Walking away with a lifelong framework for creating more profit, more freedom, and more opportunity
Here’s Everything You Get When You Sign Up For The...
FRAP™ Challenge!
🔥 Live daily coaching with me as I teach you the exact framework that's helped business owners uncover millions in hidden profit.
🔥 Daily homework assignments to help the concepts come alive and solidify your learning.
🔥 A million-dollar, step-by-step breakdown. Ever wondered which moves to make to go from a $600k to a million in a year? I'll show you. In detail.
🔥 The "Midas Touch". A simple way to start seeing opportunities other business owners completely miss.
🔥 A private Facebook community where you'll connect with other growth-minded business owners and our FRAP™ team all week long.
🔥 A front-row seat to the biggest opportunity I've ever taught. How ordinary business owners are becoming 5-Mile Famous and generating 6 or 7 figures annually helping local owners FRAP their businesses.
🔥 A business framework you'll use for the rest of your life.
🎯 By the end of the Challenge, you'll never look at your own business — or any other business — the same way again.
Normally $97
Today's Price: 100% FREE
Today's Price:
100% FREE
What
3-Day Virtual Event: 'FRAP™' Challenge!
When
Monday-Wednesday
August 24th - August 26th @ 5 PM PST | 8 PM EST. 90 minutes/day
Why
So you can finally discover how to afford the life you want to live with enough free time to actually enjoy it!
FRAP gave me a handful of simple pivots I could implement immediately to increase profit now, with $0 out of my pocket... common sense really, but not so common.
I haven't focused on profit in the past except to reinvest in equipment, etc. Now I look at it as a means to financial freedom, which of course will enable me to purchase whatever the business needs to be more turnkey, and to have plenty to live well and plenty to give whenever.
FRAP is worth about $25,000 immediately(3-6 months) for my business, and likely another $15,000 per team member annually.
Brad Schneider
I've never understood the term, "drinking through a fire hose", more than I do after these past four days. Wow!!
So many golden nuggets. So many light bulbs going off. It's been a blessing to take some time to take a 30,000 ft view of my business with Josh as our pilot. ✈️
The FRAP Challenge has been amazing and I have some new tools in the marketing tool box to utilize. Josh and team, thank you for all that you do!
Tom Destefano
What
3-Day Live Virtual Event: FRAP™ Challenge!
When
Monday-WednesdayAugust 24th - August 26th @ 5PM PST | 8PM EST. 90 minutes/day
Why
So you can finally discover how to afford the life you want to live with enough free time to actually enjoy it!
FRAP gave me a handful of simple pivots I could implement immediately to increase profit now, with $0 out of my pocket... common sense really, but not so common.
I haven't focused on profit in the past except to reinvest in equipment, etc. Now I look at it as a means to financial freedom, which of course will enable me to purchase whatever the business needs to be more turnkey, and to have plenty to live well and plenty to give whenever.
FRAP is worth about $25,000 immediately(3-6 months) for my business, and likely another $15,000 per team member annually.
Brad Schneider
I've never understood the term, "drinking through a fire hose", more than I do after these past four days. Wow!!
So many golden nuggets. So many light bulbs going off. It's been a blessing to take some time to take a 30,000 ft view of my business with Josh as our pilot. ✈️
The FRAP Challenge has been amazing and I have some new tools in the marketing tool box to utilize. Josh and team, thank you for all that you do!
Tom Destefano
Learn Directly from Joshua Latimer
The "Small Business RainMaker"
Father of 5 children, Josh's #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.
During his 24 years of marriage with Ashlee, he's built and exited 4 companies, spoken on over 100 stages and launched a podcast with over 1,000,000 downloads.
He & Ashlee are currently absentee owners of a multi-million dollar SaaS software company and own equity in 7 other successful ventures ranging from local home services, commercial real estate, marketing, and video production.
Josh has sold over $45M worth of his "stuff" on the internet, and has helped over 100 other small business owners hit 7-figures or more.
Father of 5 children, Josh's #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.
During his 21 years of marriage with Ashlee, he's built and exited 4 companies, spoken on over 100 stages and launched a podcast with over 1,000,000 downloads.
He & Ashlee are currently absentee owners of a multi-million dollar SaaS software company and own equity in 7 other successful ventures ranging from local home services, commercial real estate, marketing and video production.
Josh has sold over $20mm worth of his "stuff" on the internet, and has helped over 100 other small business owners hit 7-Figures or more.
Frequently Asked Questions About The FRAP™ Challenge
Click any of the questions to see the answer
How will I access the challenge?
We will send you access to a private Zoom link where we'll be streaming the challenge live every day.
How much time does this take?
The challenge is 90 minutes per day for 3 days... plus a little time to do the daily assignments. If you take action on this, it will free up a LOT more time than you invested into the challenge on the back end.
Can my partner and I do this together?
The short answer is yes. Whether this is your life partner, or business partner, they are welcome to join you on the challenge at no charge!
How does this help my local business?
With the 'F.R.A.P™ Challenge,' you will learn to increase your Frequency, Referrals, Average Ticket and Price (FRAP), so you can make more money in less time, without spending a dime on ads or agencies.
Will there be recordings?
Yes. When you upgrade to the VIP experience, we'll send you the challenge recordings within 7 days of the end of the challenge.
Once you submit the form on the next page, the following will happen:
1. You'll be redirected to the thank you page where you will have the opportunity to schedule your onboarding call with a WarPlan A.I. Ambassador. 2. You will receive an email with your next steps, as well as access to other resources to help you succeed.
No. WarPlan A.I. is meant to work in conjunction with your existing CRM, not replace it.
There are NO long term contracts or commitments. You can use WarPlan A.I. month to month, and cancel at any time you'd like!
Yes! We have a support team standing by to answer any questions you may have.
WarPlan A.I. is designed specifically for local business owners. We've worked with pressure washers, window cleaners, restaurants, cleaning services, landscape lighters, and dozens of other industries.
The software takes less than an hour to set up with your WarPlan A.I. Ambassador helping you every step of the way. From there, it takes no time at all. You will receive a weekly email telling you exactly what you need to do that week to close the gap in your business, which is where you will spend your time.
All you need to use Warplan A.I. is a computer and an internet connection. No tech skills needed.
$1,000/month or $10,000 for an annual subscription (2 months free + no monthly payments!) The software is designed to help you get a massive boost in your profits, so if you take action, WarPlan A.I. shouldn't cost you anything
WarPlan A.I. was designed by Joshua Latimer, who has built and exited 4 businesses, and coached over 1,000 small business owners to dramatically increase their profits and erase overwhelm. This software automates the processes he's used to coach his clients, so you know exactly what to do each week to maximize your profits, without needing to think about it or use any complicated tech.
Now’s The Time To Act!
Ready to Find Your First $10,000 in Hidden Profit... and Learn a Framework You can Use for the Rest of Your Life?
Learn the FRAP Formula I have used to build and exit four companies so you can stop accidentally running a non-profit and learn the profit-finding framework that identifies untapped potential in any business.
Thank you so much for the training! So stoked for the Profit Academy! There is so much untapped profit without having to spend much if at all, it was eye opening!!! This is worth millions to us. We are ready to take our family owned business to the NEXT LEVEL! 🌟
Monica Mondragon
This FRAP challenge has been extremely eye opening with tons of golden nuggets and fire 🔥. Josh has a wealth of knowledge and you should listen to everything he teaching. He and his wife truly care about your future. Take notes folks. This is totally worth it!
Travis Hudson
Thanks Joshua Latimer for always sharing your wisdom and helping the small business owners! The challenge was amazing and eye opening. Truly comes down to reframing on how you're doing things to take it up a notch. Truly invaluable information for your business and personal growth!
Karla Stanca
Thank you so much for the training! So stoked for the Profit Academy! There is so much untapped profit without having to spend much if at all, it was eye opening!!! This is worth millions to us. We are ready to take our family owned business to the NEXT LEVEL! 🌟
Monica Mondragon
This FRAP Challenge has been extremely eye opening with tons of golden nuggets and fire 🔥. Josh has a wealth of knowledge and you should listen to everything he teaching. He and his wife truly care about your future. Take notes folks. This is totally worth it!
Travis Hudson
Thanks Joshua Latimer for always sharing your wisdom and helping the small business owners! The challenge was amazing and eye opening. Truly comes down to reframing on how you're doing things to take it up a notch. Truly invaluable information for your business and personal growth!
Karla Stanca